Common Mistakes to Beware of in Amazon Listing Optimization
With over 6 million sellers and a continuous influx of newcomers, navigating the highly competitive landscape of the Amazon Marketplace showcases the critical importance of an optimized listing. Indeed, considering Amazon listing optimization as the linchpin for driving optimal traffic and sales is not an exaggeration; it’s a necessity.
In this competitive landscape, leveraging professional Amazon cataloging services becomes imperative. These services, tailored for the dynamic market, ensure your products are presented effectively, optimizing visibility and driving sales. If you’re seeking Amazon product listing optimization services in Dubai, eTail is your strategic partner and provides potential Amazon services in UAE.
In this blog, we’ll discuss the common mistakes every seller must avoid while optimizing their Amazon listings and potential Amazon Product Listing Optimization service.
What is Amazon Product Listing Exactly?
An Amazon product listing is essentially the dedicated product page for each item you offer. This page is crafted from the details you input during listing creation, covering the title, images, description, and price. In the end, the sellers should consider the product listing as their online storefront.
The listing title and product images play a vital role, enticing buyers to explore your product page (store). Here, they delve into comprehensive product information provided through bullets, Enhanced Brand Content, and customer reviews.
Let’s discuss important things you shouldn’t be doing while listing your products on Amazon.
Excessive Use of Keywords:
Gone are the days when saturating your content with unnecessary keywords was deemed an effective SEO strategy. This approach won’t enhance your chances of ranking higher; it may result in a search penalty.
Keyword stuffing is strongly disapproved by search engines and could even lead to your content being removed from search listings. In summary, excessive use of keywords is never advisable.
Reiterating Keywords in Titles and Bullet Points
While there isn’t a direct penalty for such practices, considering the character limitations in both the title and bullet points, opting for alternative and diverse keywords is more advantageous. The goal is to incorporate numerous relevant and high-ranking keywords across your product listing.
Enhancing the visibility of your listings is crucial, and employing a variety of keywords serves this purpose effectively. Why stick to the same keyword when you can utilize that space for a different, more pertinent, keyword instead?
Excluding Your Brand Name from the Title
Amazon has a specific guideline for crafting effective product titles, emphasizing the inclusion of Brand Name, Series Name, Model Name, Form Factor, and Unique Identifier (such as color, capacity, pack size, etc.).
It is believed that including your brand name in every product title is crucial, as it plays a significant role in building brand recognition at every opportunity.
Exceeding the Character Limit
Amazon has recently enforced a standardized 200-character limit for titles and bullets across all categories. In a communication to sellers, Amazon highlighted the importance of maintaining titles under 200 characters to enhance the customer experience.
Listings exceeding this limit will be suppressed from search and browsing. It is crucial to adhere to this guideline to avoid potential consequences, including temporary or permanent removal of selling privileges.
Focusing on Competitors or Mentioning their Brand Names
Despite the prevalence of this practice among sellers, it is strongly advised against. Adapting such tactics showcases a sense of tackiness and desperation and may also have adverse effects on your brand name.
Focusing on competitors may lead to facing penalties and in the worst-case scenario, you may engage in legal issues. That’s why, you have to completely avoid mentioning competitors’ brands.
Customer Reviews or Promotional Texts in Listings
Although the idea may seem appealing, several listings feature customer reviews or promotional texts in their product images and descriptions. While some sellers may have escaped consequences, it’s important to note that Amazon disapproves of such practices, deeming them as violations of its terms of service.
If discovered, this could result in an account suspension, incurring significant costs and consequences for the seller.
Concluding Remarks
As a seller, it’s essential to grasp the intricacies involved in crafting and optimizing a product listing. Unlike some marketplaces, Amazon is stringent about the content and format of product listings.
For sellers seeking professional assistance, eTail offers specialized Amazon product listing optimization services in Dubai, catering to Amazon services in the UAE, including Amazon cataloging services. Our comprehensive Amazon services in UAE encompass cataloging, optimization, and strategic insights.
Leave A Comment