Selling on Amazon is a great way to get your products in front of millions of customers, but it can be tricky. If you’re new to selling on the platform, here are some tips for creating the best listings and getting them found by shoppers.
Tip #1: Decide on a format
You need to figure out which type of product you want to sell, and then determine if it’s a good fit for Amazon. This can be difficult at first because there are so many options available. For example, books come in paperback or hardcover versions; CDs come on CD-ROMs, DVDs or Blu-rays; software is often sold as downloadable files (sometimes called downloads). To help you make this decision:
Ask yourself whether your product would benefit from being shipped directly from Amazon warehouses instead of being shipped from your own location via Fulfillment by Merchant (FBM). If so, then consider selling FBM items instead of direct ship items because they’re cheaper for customers but still provide excellent customer service and returns handling capabilities similar to those offered by FBA products.
Consider whether customers would prefer buying used versions over new ones – if so then go ahead with used/refurbished sales rather than new ones since they’ll likely sell better.
Think about whether there’s enough demand within the marketplace right now and whether there will continue to be enough demand over time before deciding which format(s) might work best overall.
Tip #2: Get the right products
Now that you’ve got a good idea of how to sell on Amazon, it’s time to start looking for products. The first thing to do is check out your competition. You can do this by searching for the product in question and seeing what comes up on the first page of results. If there are lots of sellers with listings similar to yours (or even better than yours), then there may not be much profit left over after all those other sellers take their cut of sales. On the other hand, if there aren’t many competitors selling similar things, then now might be an ideal time for you to jump into the market.
You should also consider whether there’s enough demand for your product so that customers will continue buying from Amazon instead of somewhere else after they’ve found it here once or twice. This means checking its ranking on Google Trends over time as well as looking at reviews from past buyers who have rated their experience with buying said item through Amazon Prime services before making any final decisions.
Tip #3: Improve your product photography
Proper product photography is essential to your Amazon sales success. If you’re not taking the time to take great photos, then you’re missing out on one of the most important aspects of selling on Amazon.
You may be wondering how to improve your product photography and make it better than anyone else’s. There are plenty of applications that will help you edit high-quality images with minimal effort that will help boost sales for any type of product.
Tip #4: Create a solid product description
When you’re creating your Amazon product description, it’s easy to get carried away. You want to make sure that every aspect of your product is covered, but sometimes this can lead to a long-winded description that doesn’t get across what makes your product unique or desirable.
To avoid this problem, keep your description short and simple by focusing on one or two key points:
A unique selling point (USP). The USP should be something that sets your item apart from all others in its category.
If there are thousands of other products like yours on Amazon, what will yours offer customers that no one else does? Is there anything special about the way you manufacture or sell the item? Does it come with extra features not found elsewhere? If so, include those details here.
Make sure you use keywords throughout the rest of your listing too.
The title and subtitle should also contain them as well as any bullet points within the main body text section where possible so Google knows exactly what products belong together when someone searches for “smartphones” versus just “phones”.
Tip #5: Communicate with your customers
When you’re selling on Amazon, it’s important to communicate with your customers. Your customers will have questions and concerns about their orders–and if you don’t answer those questions in a timely manner, they may not come back to buy from you again.
If someone contacts you about an issue with their order, respond as soon as possible. Offer them a refund or other solution if necessary. Be polite and courteous while doing this; this is how people build trust in sellers’ businesses (and Amazon itself).
When responding to customer inquiries through Amazon Seller Central, remember that there are two ways of contacting another seller: through email or phone call. Make sure these channels are set up so that no one gets left hanging when trying to reach out.
Tip #6: Optimize your listings for Amazon search, and for Google search, too.
You can optimize your listings on Amazon by using keywords in your titles and descriptions. You should also create product descriptions that are engaging and helpful to potential buyers, so they’ll be more likely to click through to your listing.
Google is a search engine that many people use when looking for products like yours. If you want people who are searching Google for something specific (like “electric toothbrush”) then it’s important that the words “electric toothbrush” appear somewhere on your product page–even if it’s just buried deep within one of its bullet points.
Now that you’ve learned how to sell on Amazon, it’s time to get started! The best part is that once you have the right products and categories picked out, you can set up your business quickly and easily. Don’t forget about the importance of good product photography and descriptions—these are essential for getting traffic from search engines as well as from Amazon itself. And finally, don’t forget about customer service.